Matthew Weatherley-White pens Caprock’s experience with their B Corporation status, both as a founding member and throughout the ensuing decade. From a reluctance to “brand ourselves with anything “B” to the cultural and managerial benefits of B certification transparency, Weatherley-White provides the reader with enough raw, honest information to weigh the scales of effort and reward for their own organizations.
“In part, our hesitation was based on uncertainty. In part on a fear of politicization (just look to the politicization of the environment for a cautionary example.) And in part due to concern that the benefits simply might not outweigh the costs. So, while our internal compass was pointing directly at true north, magnetic north was more than a few degrees off.”